Hey, I’m Ruth.
Creative marketing professional skilled in digital media, visual storytelling, and communication.
I turn ideas into accessible design and content pieces that reinforce identity, support initiatives, and engage audiences across digital and print platforms.
My Approach
Human Centric
My work begins with people. I ground every project in curiosity, empathy, and real-world context to understand what audiences truly need not just what they respond to. Whether I’m creating content, designing a digital experience, or shaping a brand narrative, I focus on the emotions, motivations, and barriers that drive behavior. This human-centered approach helps me create solutions that feel intuitive, authentic, and genuinely useful.
Collaborative
I believe the best ideas are built together. Collaboration is at the heart of my process, whether that’s working alongside clients, listening to community voices, or co-creating with cross-functional teams. I create open, welcoming spaces where insights can surface, roles can complement one another, and decisions are informed by diverse perspectives. This approach not only strengthens the final output but also ensures everyone feels aligned, heard, and invested in the solution.
Iterative
I approach every challenge as a series of experiments. Instead of waiting for a “perfect” answer, I move forward with thoughtful, testable versions. Learning, refining, and improving as I go. This iterative mindset keeps my process flexible, data-informed, and resilient, allowing ideas to naturally sharpen into their most impactful form.
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Website Design
Designed and delivered a full website project from concept to launch
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3+ Years of Digital Marketing Experience
Across web, email, and social media
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Community Involvement
Highlighting Local Businesses and organization
The Growing Motivations Behind Meditation
As a Research Intern at Quilt.AI, I completed a personal exploration project to apply and deepen my research skills. I conducted qualitative analysis to understand why people meditate, clustering conversations and content into meaningful themes.
By examining each theme in detail, I uncovered key motivations, emotional drivers, and patterns that shape human meditation habits and goals. This project allowed me to translate raw data into clear insights while practicing the full end-to-end research process.
Case Studies
IDEOU - Ideas to Action
This project centers on developing an innovative product concept that encourages children to read more, guided by IDEO’s approach to brainstorming and ideation.
I started wide using structured creativity to explore many possibilities then honed in on the ideas with the most impact. The shift from brainstorming to rapid prototyping and iterative refinement deepened my design thinking skills and helped shape a thoughtful, human-centered solution.